Smart Start is a program taking children from the poorest parts of South Africa, our most precious resource, and encouraging early learning and brain development. You can imagine that when people are living from hand to mouth, they are not always aware that by implementing simple exercises and routines, their children will reach important developmental milestones. Smart Start hopes to see all children living in South Africa benefit from early learning skills with exercises and activities to ensure their cognitive skills are ready to succeed in school and in life.
Currently , Siyakholwa over the last 2 years have established over 330 social franchisees in Keiskammahoek, Stuterheim and East London reaching and feeding over 2300 children a day. The plan is to see 3500 franchises reaching 52000 children, with trained individuals, sharing their knowledge with mothers and caregivers by 2025.
Planting seeds to change lives starts with our children.